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WHO WE ARE

Meet the GOATS

Mike Popovich

CO-FOUNDER

Mike Popovich, Co-Founder of Social Goats, is a seasoned entrepreneur with a track record of building successful ventures and fostering community engagement.

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Chris Miller 

CO-FOUNDER

Chris Miller, Founder of Fit Soda, Social Goats, and Accelerated Wealth, is a visionary entrepreneur who excels in creating innovative brands across health, media, and financial services.

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Gina Burrus

OPERATIONS

Gina Burrus, Co-Founder of Social Goats and Fit Soda, is a strategic leader passionate about building impactful brands that drive community engagement and connection.

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Matty Oconnor 

PRODUCTION

Matty O'Connor, Head of Content Creation at Social Goats, leverages his film school background and experience with Funny or Die and Comedy Central to lead innovative content production.

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OUR WHY

At Social Goats, we believe that great content deserves to be shared—and those who share it should be rewarded. We’re building a platform where creators, brands, and communities grow exponentially together. Social Goats isn’t just another media platform—it’s a movement to transform how people engage with content by giving back to the audience.


The digital world has become a place where the few profit off the creativity and engagement of the many. At Social Goats, we think that’s backward. We set out to change the game by creating a platform that makes it easy for anyone—whether a creator, brand, or everyday user—to make money digitally by sharing content. Your engagement drives value, and we believe that value should flow back to you.

But we’re not stopping there. Our big vision is to grow Social Goats to a billion subscribers and change the collective consciousness of a billion people—making a massive difference in the universe. We want to elevate conversations, inspire creativity, and empower communities to come together with a shared purpose: to create, grow, and thrive.

With an audience of over 100,000 strong, we’ve laid the foundation for a future where everyone wins. By blending traditional creator revenue streams—like brand deals and streaming—with a profit-sharing model for the community, Social Goats is redefining what it means to build a media empire.

This is just the beginning. Join the herd, grow with the brands and creators you love, and become part of a platform that’s shaping the future of media and making an impact far beyond the digital world.

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